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Soundfreak

Music Production Lab

Soundfreak

Songwriting · Music Production · Mixing

Make the song sound like it feels.

From the first idea to the final mix, the goal is the strongest possible version of the song — one that feels convincing and connects with the listener.

Philosophy

The whole song matters.

The final sound starts long before the mix.

A song is shaped by writing, melody, harmony, arrangement, performance, instrumentation, production and sound. I work across those boundaries when the music calls for it.

Sometimes the right decision is an EQ move. Sometimes it is a stronger melody, a different sound, a shorter section, another arrangement or a completely different production approach.

The tools are secondary to the result. The goal is to find the strongest possible version of the song — and make it reach the listener.

Work

Selected Work

Original music and selected work across songwriting, production, performance, recording and mixing.

Chixi Stone & Jay G cinematic alternative rock project

CHIXI STONE & JAY G

Original cinematic alternative rock written and composed by Chixi Stone & Jay G, developed from acoustic demos into dark, melodic productions with powerful male–female vocals and a subtle trip-hop undercurrent.

GravityChixi Stone & Jay GSongwriting · Arrangement · Production
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Speed of LightChixi Stone & Jay GCo-writing · Arrangement · Production
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Fallout RainChixi Stone & Jay GSongwriting · Arrangement · Production
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Noaid original music project

NOAID

Original Northern rock songs developed from my own writing and demos, with the final arrangements shaped together with the band and developed through multi-instrument performance and production.

Pink RainNoaidSongwriting · Arrangement · Production
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NorthlandNoaidSongwriting · Arrangement · Production
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Demo ReelNoaidSongwriting · Arrangement · Production
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Fantom Studio control room during a production session

SELECTED EARLIER PRODUCTIONS

My professional background includes recording, editing and mixing album productions as well as working in professional recording environments. Some releases I worked on at Fantom Studio and Sound Supreme entered the Official Finnish Albums Chart.

Rautarock IntroPajavasaraRecording · Editing · Production
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TestiryhmäTestiryhmäRecording · Editing · Production
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Songwriting & Song Development

Start with what the song needs.

I can work with anything from an initial idea to an existing demo or nearly finished song, helping identify what already works and what could make the song stronger.

  • Songwriting

    Lyrics, melodies, harmony and musical ideas developed into complete songs.

  • Co-writing

    Developing material together from a lyric, concept, melody, chord progression, riff or other starting point.

  • Melody & Hooks

    Developing memorable ideas that remain natural to the character and emotion of the song.

  • Structure & Arrangement

    Verses, choruses, bridges, transitions, pacing, instrumentation and the overall dramatic shape of the song.

  • Song Development

    Taking an existing song or demo and identifying what is already strong, what may be holding it back and what could improve it.

  • Song Review

    An independent musical perspective before committing further time and resources to production.

The obvious chord in exactly the right place is more valuable than an unusual chord in the wrong one.

Discuss a song

Music Production

Find the production the song actually needs.

Music production is where songwriting, arrangement, performance, instrumentation, sound and technology become one musical experience. The workflow can change from project to project. What matters is whether the result works for the song.

  • Production & Arrangement Development

    Instrumentation, arrangement, dynamics, transitions, textures and overall production direction.

  • Demo-to-Production

    Developing an acoustic sketch, rough recording, MIDI arrangement, home demo or partially finished track toward a complete production.

  • Instrument & Sound Development

    Guitar and bass production, additional instrument parts, keyboards, virtual instruments, MIDI production, tone development, re-amping and sound selection.

  • Vocal & Instrument Editing

    Comping, timing, tuning where appropriate, cleanup and detailed editing.

  • Layering & Reinforcement

    Additional instruments, harmonies, textures, electronic elements, drum reinforcement and supporting production details.

  • Remixing & Alternative Versions

    Alternative interpretations ranging from subtle production changes to substantial rearrangements and sonic reworks.

The first workable version is not necessarily the best one. I use iteration, critical comparison and both traditional and modern production methods to explore alternatives when they can improve the music.

Discuss a production

Mixing

Make the production translate into emotion.

Mixing is where the musical and production decisions have to come together as a convincing whole.

I focus on balance, dynamics, tonal clarity, depth, impact and translation — while recognising when the real solution lies in the arrangement, instrumentation, performance or production rather than another processor.

The question is not how much can be done to a track. It is what the track actually needs.

Online Mixing

SoundFreak originally operated as an online music production and mixing service, working remotely with clients on recording, editing and mixing projects. The same remote workflow is well suited to current projects.

Talk about your mix

Studio

Built for critical listening.

My current studio is centred around Amphion Two18 monitors and a recording and monitoring system developed for songwriting, production, recording, mixing and critical evaluation.

SoundFreak studio with Amphion Two18 monitors
Monitoring
Amphion Two18 · Yamaha NS-10M · Infinity BU-2
Power Amplification
Lindell Audio AMP-X · Sony TA-N55ES
Interface & A/D Conversion
Universal Audio Apollo x8p · Benchmark ADC1
D/A & Monitor Control
Benchmark DAC3 HGC · Audient Nero
Preamps, DI & Re-amping
Grace Design m101 · Grace Design m102 · Neve RNDI · Two Notes Torpedo Captor X

Studio & Loudspeaker Development

Professional studio development, basic acoustic measurement and the Schaissetone reference loudspeaker project developed at Tampere University of Applied Sciences with Teemu Kinnunen / Mojo Lab.

Schaissetone reference loudspeaker prototypes
Schaissetone reference loudspeaker
Tampere University of Applied Sciences studio with Schaissetone reference loudspeakers
Studio development

Experience

Experience

  1. Music and musicianship

    30+ years of playing and singing, writing and developing music across multiple instruments and projects.

  2. Recording and mixing

    Recording and mixing since 1993, from analogue four-track recording to professional studio and digital production workflows.

  3. Songwriting & production

    Original music, lyrics, arrangements and co-writing, developed from initial ideas and demos into finished productions.

  4. Live performance

    Around 300 live performances as a musician.

  5. Pro audio

    Pro audio sales, monitoring technology and customer-focused technical solutions.

  6. Studio development

    Professional studio environments, technical development, maintenance and basic acoustic measurement.

  7. Remote music production

    Online editing and mixing workflows with clients in Finland.

  8. Loudspeaker development

    Reference loudspeaker development, driver selection, measurement, tuning and critical listening.

I started recording on an analogue four-track machine in the early 1990s. Today's production methods are radically different.

The tools have changed. The standard has not: does it make the music work?

About

Juha Granberg

I am a Finnish musician, songwriter, recording and mixing engineer with more than three decades of practical experience in music and audio.

I started playing music in 1990 and recording and mixing in 1993. Since then my work has expanded across songwriting, music production, professional recording studios, studio development and pro audio, as well as digital services, web technologies and emerging technology.

I hold bachelor's degrees in Digital Sound and Music Business (BCA) and Media Engineering (BEng). My mixing thesis, The Professional's Methods in Mixing Rock and Metal Music, received the highest grade and was later used as teaching material at Tampere University of Applied Sciences.

Today my work combines songwriting, production, mixing and modern production technologies with one consistent objective: finding the version of a song that works best musically, sonically and emotionally.

Contact

Have a song or project you'd like to discuss?

Don't hesitate to contact me. If you have a song, demo or existing production that you believe could become stronger, tell me where the project stands now, and we can discuss what would make the most sense next.

Based in Finland · Remote projects welcome

Juha Granberg with an acoustic guitar